The university aimed to strengthen its online presence, increase brand awareness, and attract a wider student audience in a competitive market. The challenge was to create a data-driven digital marketing strategy that delivered measurable results while remaining cost-effective.

The solution was a comprehensive marketing approach spanning SEO, content, social media, and paid advertising. By implementing performance tracking tools, defining KPIs, and leveraging targeted segmentation, campaigns were continuously optimized to reduce cost per lead and improve conversions. Streamlined project management ensured timely deployment, engaging students at key moments in their decision-making journey.