Performance Marketing
Education
Campaign landing pages and marketing materials for a top UK university
Designed and developed the university’s landing page and marketing materials with a focus on user experience, A/B testing, and responsive design, ensuring seamless navigation and higher student engagement
Date
Mar 8, 2025
Client
University of West London, RAK
Performance Marketing
Education
Campaign landing pages and marketing materials for a top UK university
Designed and developed the university’s landing page and marketing materials with a focus on user experience, A/B testing, and responsive design, ensuring seamless navigation and higher student engagement
Date
Mar 8, 2025
Client
University of West London, RAK
Performance Marketing
Education
Campaign landing pages and marketing materials for a top UK university
Designed and developed the university’s landing page and marketing materials with a focus on user experience, A/B testing, and responsive design, ensuring seamless navigation and higher student engagement
Date
Mar 8, 2025
Client
University of West London, RAK
Key Highlights
Key Highlights
Comprehensive Marketing Strategy: Developed a data-driven approach combining SEO, content, social media, and paid advertising to strengthen the university’s online presence and increase brand awareness.
A/B Testing for Landing Pages: Conducted A/B testing on the landing page to optimize design elements, copy, and CTAs, ensuring the highest conversion rates and improved user engagement.
Performance Tracking & KPI Definition: Defined key performance indicators (KPIs) for the landing page and marketing campaigns, enabling data-driven decisions to reduce cost per lead and improve conversions.
Streamlined Project Management: Ensured timely campaign deployment, reaching students at critical decision-making moments while maintaining cost-effectiveness.
Clear Visual Hierarchy & CTAs: Designed the landing page with a strong visual hierarchy and strategically placed calls-to-action, optimizing the user journey and driving higher conversions.
Comprehensive Marketing Strategy: Developed a data-driven approach combining SEO, content, social media, and paid advertising to strengthen the university’s online presence and increase brand awareness.
A/B Testing for Landing Pages: Conducted A/B testing on the landing page to optimize design elements, copy, and CTAs, ensuring the highest conversion rates and improved user engagement.
Performance Tracking & KPI Definition: Defined key performance indicators (KPIs) for the landing page and marketing campaigns, enabling data-driven decisions to reduce cost per lead and improve conversions.
Streamlined Project Management: Ensured timely campaign deployment, reaching students at critical decision-making moments while maintaining cost-effectiveness.
Clear Visual Hierarchy & CTAs: Designed the landing page with a strong visual hierarchy and strategically placed calls-to-action, optimizing the user journey and driving higher conversions.
