Smartpools, a premium swimming pool manufacturer, needed to overcome positioning challenges and break into online lead generation for the first time. The goal was to generate high-quality leads while building credibility in a high-value, competitive market.

The solution was a robust digital marketing strategy that included social proof integration, automation, and state-specific targeting. A custom lead generation funnel with optimized landing pages, strategically placed forms, and automated email sequences guided prospects through their journey.