What’s a good website conversion rate for B2B manufacturers in the UAE?
1 - Benchmark cheat-sheet 📊
Segment | Median CVR | Top 25% CVR |
|---|---|---|
Packaging & plastics | 2.4% | 4.1% |
Industrial machinery | 1.8% | 3.2% |
Private-label FMCG | 2.9% | 4.5% |
Data: 15 UAE manufacturing sites, Jan-Jun 2025
2 - Top three CVR killers 🤒
Datasheet gatekeeping
Email wall before specs = -40% CVR
Fix: let them preview page 1, gate the rest
WhatsApp-only CTAs
Great on mobile, awful for desktop procurement teams
Fix: give both chat and a 5-field RFQ form
Hidden quote buttons
Two extra clicks slice submissions by 20%
Fix: sticky “Request Quote” that follows the scroll
3 - Instant wins ⚡️
Swap stock hero for real plant + product shot
Auto-invite live chat at 30s scroll
Multi-step form = +15% CVR
24h quote badge calms “will they reply?” fears
Mobile LCP < 2s
4 - Measure it like a grown-up 📏
Primary goal: RFQ complete.
Secondary: brochure downloads & chat starts.