How much do Meta & Google Ads cost in Dubai for lead‑gen (2025 guide)?
1 | What other brands are paying (yes, real numbers)
Industry (UAE) | Meta CPL | Google CPL |
|---|---|---|
🎓 Universities | 25-60 AED | 60-120 AED |
🏭 Manufacturing RFQs | 60-140 AED | 120-220 AED |
💻 SaaS/Tech | 30-90 AED | 90-180 AED |
🏠 Real estate | 60-180 AED | 140-250 AED |
Source: HeyTractor campaign data, Jan - Jun 2025 (30+ accounts, AED 2.5 M ad spend).
2 | Why your CPL might blow up
Slow pages - Every extra second of load time adds about 2 % to your CPL.
Fluffy offers - “Contact us” ≠ offer. Give them a mini‑ebook, a configurator, something.
Tiny audiences - Meta can’t optimise if you only feed it 20,000 people.
Wrong conversion event - Stop telling the algo a page‑view is a lead.
Seasonal spikes - Education in August? Prices jump 25 %. Plan ahead.
3 | Quick maths: how much daily budget?
Want to exit learning in 14 days?
Example: aiming for AED 120 CPL
👉🏻 120 × 50 ÷ 14 = AED 430/day
If that makes you sweat, stretch the learning phase to 21 days instead of under‑fueling the algo.
4 | My “stop wasting money” checklist
🚫 Stop ads with CTR < 0.75 x account average after 2k impressions
🎨 Drop one new creative set every 7 days (freshness beats fatigue)
🔍 Switch Google from Max Clicks to Max Conversions after 30 conversions
🧪 Test multi‑step forms (cuts CPL by 15 % on average)
⏱ Audit page speed. Target < 2 s LCP on mobile