How We Helped Ideal Capital Inspire Trust And Build Connections
Elevating a financial advisory firm’s online presence through a modern and professional website redesign
CASE STUDY
Ideal Capital is a transaction advisory, transaction support and management consulting firm based in the UAE.
Key Highlights
Refreshed Design Language
We developed a synonymous design language that reflects the new brand identity. W also maintained a consistent tone throughout the website, reinforcing the firm's expertise and reliability.
Improved Navigation Flow
Implemented a user-centric approach by making key information easily accessible. This resulted in increased user engagement. The average user now spends spends approximately 9 minutes and 25 seconds on the new website, showcasing improved engagement compared to industry averages.
Establishing Thought Leadership
We presented a collection of case studies to position the firm as a thought leader in its industry. The focus on case studies, divided by service, sets the firm apart from competitors who had a generic or less structured approach. The case studies also contributed to improved SEO and organic traffic
Conclusion
Overall, the website redesign successfully addressed the client’s objectives by transforming an outdated and uninspiring website into a visually appealing, user-friendly, and engaging platform that reflects the firm’s new brand identity. The improved accessibility, extended user engagement, and positive user feedback contribute to the overall success of the redesign.
