Supercharging The Property Market
Effective Lead Generation Strategy for a Real Estate Brokerage in Dubai
Discover how a real estate brokerage in Dubai successfully implemented a comprehensive online marketing strategy to generate leads and overcome their challenges as a new business.
Our Solution
Custom Lead-Gen Funnel
We developed a tailored lead generation funnel that aligned with the client's specific business goals and target audience. The funnel included landing pages, lead capture forms, and email nurturing sequences to guide potential leads through the conversion process.
Quick turnaround for new property launches
We implemented agile campaign strategies that ensured a quick turnaround for promoting new property launches. By leveraging the immediacy and reach of social media and search ads, we generated buzz and interest around new listings, attracting potential buyers.
Custom campaigns for different channels
We created customized campaigns for each social media channel, including Facebook, Instagram, LinkedIn, and TikTok, based on the preferences and behavior of the target audience on each platform. This approach allowed the client to reach a diverse audience and maximize their reach and engagement.
Ran campaigns in hotspots globally
We identified key hotspots globally where potential buyers for Dubai properties were concentrated. Through targeted advertising, we reached out to individuals in these locations who showed an interest in investing in the Dubai real estate market, increasing the likelihood of quality lead generation.
Problem Areas
Never ran online campaigns
The client had limited experience in running online marketing campaigns, which hindered their ability to effectively reach their target audience and generate leads through digital channels
New business
As a new brokerage, the client needed to establish their brand presence and generate leads to gain a competitive edge in the real estate market.
Budget constraints
The client faced budget constraints, necessitating a strategy that maximized the return on investment and delivered cost-effective lead generation.
Results
Need for Speed
How quick turnarounds boosted lead generation
We created a new campaign sequence for every new property launch to attract potential buyers in under 3 days leading up to the launch, providing the client a competitive edge in the listings market.
700+
Monthly Leads Generated
7%
Average Conversion Rate
1.9M
Monthly Impressions